Creative direction | Brand development | Campaign creation
Branding, positioning, brand guidelines
In 2015 Crohn’s & Colitis UK needed to evolve their brand to reflect their change from a grass-roots charity to their new position as the national leaders in the fight against inflammatory bowel disease. After detailed audience insight we developed a powerful new brand to highlight the charity’s strengths of being personal, active, inspiring, brave and knowledgeable. Since launch the brand has been adopted across all channels for the charity and has been received enthusiastically by its passionate supporters.
Work created for Forster Communications.