Creative direction | Brand development | Campaign creation
Branding, illustration commissioning, brand guidelines
This full-scale branding project involved detailed audience research and consultation ahead of a complete brand redesign. I led the creative side of the project, which resulted in the evolution of what was the Electrical Safety Council to a new position as the go-to expert in all matters around electrical safety for professional and public audiences. Branding work included applications to all possible forms of communications, including the website, printed material, event dressing and social media, along with commissioning a unique set of illustrations to provide a distinct style.
Work created for Forster Communications.