Creative direction | Brand development | Campaign creation
Campaign development, campaign guidelines
Development of the campaign brand for Hospice UK to highlight the issues faced by hospices across the country in providing services locally to those who need it. The campaign focused on the key fact that 1 in 4 of the people who need hospice care can’t access it, with a direct call to action of opening up hospice care to everyone in need. The ‘open up’ line has since been adopted as a key part of Hospice UK’s strategic direction.
Work created for Forster Communications.
www.hospiceuk.org/support-us/campaigns/open-up-hospice-care/about-open-up